That’s a really astute observation about senior leaders. You’re right—declaring something as essential could come across as presumptuous to executives who are used to making their own determinations of what matters. And you’ve highlighted a key challenge—standing out in a sea of consultants all claiming to have the must-have insights.
This actually makes me appreciate the understated nature of “A Single Insight” more. It’s honest and humble—simply offering one a focused thought for consideration, rather than making grand claims. It respects the leader’s ability to judge value for themselves. The simplicity itself becomes a differentiator in a world of overblown claims
Action
When you experience lack of alignment with an individual or a team, ask yourself “Where have I not fully articulated my good intent or mutually desirable outcome?”